February 23, 2024

Introducing 2024 Candid Seals of Transparency 

Villanova University and University of Wisconsin-Milwaukee researchers compared nonprofits that earned a Candid Seal of Transparency to those that did not. Nonprofits that earned a Seal averaged 53% more in contributions the following year than organizations with no Seal. The research also found organizations that elect to be more transparent had stronger performance across a range of governance, financial, and operational dimensions. Indian River Community Foundation utilizes an organization's Candid profile to inform our clients when they meet with us to discuss their annual giving goals and plans. The more information your organization has on this profile, the more confidence we have when our clients to give to your nonprofit. The Community Foundation's Nonprofit Search provides free access to Candid profiles of charities within Indian River County.

GuideStar, powered by Candid, is a tool for sharing your organization’s story and building trust and demonstrating transparency. The profiles are categorized into four levels in seals of transparency. Each seal is a signal for allowing your profile to become more and more rich with information. The Bronze seal is basic information so donors can find you, the Silver seal is brand details to guide funding decisions, the Gold seal is financial and leadership information to gain trust and support, the Platinum seal is goals and a measurement of results to highlight your impact.

Nonprofits can access their unique and sharable link to their full profile and post it on their website, online donation page, and social media accounts to highlight their work and attract funding from donors. They can also utilize their profile as the perfect handout to showcase their programs and impact for in-person meetings with funders. Organizations who earn a Seal of Transparency may be eligible to enable and accept donations using Apple Pay, providing donors with an easy and secure way to support an organization they care about.

Claim your free Candid nonprofit profile and earn a 2024 Seal to showcase your nonprofit’s commitment to transparency, boost your online visibility to reach millions of potential donors, and provide your supporters with the information they need to fund you.  When you claim your profile and earn a 2024 Seal, Candid automatically shares your updated information with 200+ charitable sites, including Salesforce.org, Facebook, donor advised funds, and Network for Good.  

Click here to learn how to update your profile.

For further assistance or questions, please contact Brooke Sauserman at brooke@ircommunityfoundation.org or 772-492-1407.

share this post
filed under:
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram